Blog

Distribution Network Excellence

Circuit Team
Jul 14, 2025
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Manufacturers rely on a network of distributors to serve as their customers’ primary touchpoint. Circuit helps keep them in lock-step with you, helping dealers and OEMs learn to tango.

The Challenge - 37% of negative dealership reviews mention poor communication

Communication between manufacturers and their distributors tends to be messy. Manufacturers push important product and marketing details across many channels, where they're easily overlooked or forgotten. Meanwhile, distributors can't quickly find the answers they need to sell effectively or serve customers promptly.

The Solution - {metric}

Circuit was built by people who've felt this pain firsthand—manufacturing executives who've experienced the problem directly. With Circuit's AI-powered platform, sharing critical information becomes effortless and secure. Plus, manufacturers finally see clearly how distributors interact with key content.

The Impact - {metric}

Thanks to Circuit, distributors get important information instantly, manufacturers no longer spend large amounts of time fielding questions from the field, and our clients gain unprecedented insight into their distributors’ engagement and key insights that help them improve their products and documentation.

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About Circuit

Headquartered in Austin, Texas, and led by former Silicon Labs CEO Tyson Tuttle, Circuit is building the worldʼs first AI-powered manufacturing knowledge portal. Coming from the semiconductor world, Tyson and his founding team experienced first hand the pain involved in communicating securely with dealers and distributors. Thanks to advances in AI, an out-of-the-box solution is finally possible that enables partners to self-serve, solve problems faster, and remove communication friction. That solution is Circuit.

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